ACADEMIC WORK
Throughout my academic journey, I have had the opportunity to engage in impactful projects while pursuing my Undergraduate degree in a Business School, and then, as a Graduate student in a Communication Leadership program. These projects cover a wide range of topics, such as delivering Marketing presentations looking at Leadership scenarios and focus on Communication in times of Crisis.
CRISIS COMMUNICATION PLAN
The final project of my Crisis Communication class was to create a Crisis Communication plan. This presentation is a summary of a 12 pages report that I prepared as part of the final deliverables for this class.
I chose to make my crisis communication plan in the case of an engine failure for Air France, aiming to outline a comprehensive and detailed step-by-step plan for optimal crisis response.
MARKETING CAMPAGIN
The final project of my Wellness Narratives class was to create a Marketing Campaign for a wellness brand.
We chose to think outside the box and decided to make our campaign on the local farmers market in Seattle and Bellevue, WA.
VIDEO CONTENT DISTRIBUTION
For my video storytelling course, I create 3 types of videos: a subject matter expert video, a promotional piece, and a mini-documentary.
This presentation showcase how each video was designed to reach the right target audience while keeping a consistent branding style.
I focused on using visuals, tone, and pacing to tell each story clearly and effectively, making sure the videos felt cohesive and connected with viewers on a deeper level.
PRESS RELEASE
For a short form writing class, I crafted a concise press release announcing the opening ceremony of the Paris Olympics.
The release highlighted the date and venue, underscoring the excitement around France hosting the event for the first time since 1924. It provided a snapshot of the ceremony’s themes, celebrating French culture and unity.
A quote from the Olympic Committee President expressed enthusiasm for the event’s global significance.
TERM PAPER:
BENEFITS FOR AN ORGANIZATION OF CHOOSING A
BABY BOOMER OR A MILLENNIAL AS AN EXPATRIATE
This term paper was written as part of an International Human Resources course. The 7-page document explores the advantages for organizations in selecting either a Baby Boomer or a Millennial as an expatriate.
The paper includes a thorough definition of the topic, presents a research study, and outlines the research question. Additionally, it discusses the theoretical framework and references various documents to support the analysis.
SOCIAL MEDIA COPY
I write social media copy for Instagram and LinkedIn that’s clear, engaging, and tailored to reach the right audience. I focus on keeping my captions simple yet effective, using keywords to boost visibility and help people find the content more easily. My goal is to create posts that connect and stand out.
Localized Translation of Denmark Travel Guide for French Audience
I translated a 31-page travel guide on Denmark for a French client, applying localization techniques to ensure that the vocabulary and language were adapted for clear understanding by a French audience.
LEADERSHIP PROFILE
on Pinterest
During the first quarter of my Graduate program I took a leadership at all levels class.
This class taught me the basics to become a great leader, understand my values and apply different frameworks to lead a team driving a positive work culture.
My final project was to create a leadership profile (which I created on Pinterest) and to present our thought process throughout the creation of the profile.